Chapter 9: Case Study

Twitter Emerges as New Source for Iran protesters

Question to Consider

1. Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?

Ans: As I read in a site this are the value that most of the Iranian people question in Twitter "How is Twitter changing the way they live?". This makes Twitter practically ideal for a mass protest movement, both very easy for the average citizen to use and very hard for any central authority to control. The same might be true of e-mail and Facebook, but those media aren't public. They don't broadcast, as Twitter does.

source: http://www.time.com/time/world/article/0,8599,1905125,00.html#ixzz1v7Tq4CLd 

2. How trustworthy is the information one gleans from social networks such as Twitter?

Ans: I think it is more than enough to trust social networking sites such as twitter because they know what is the risk if they cannot protect the personal information of the user. And if the user's information is leaked I think twitter will not charge for the accused because they have the privacy settings that the user will edit their information.

Social Networking Disasters for Dominos

Questions to Consider

1. Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

Ans: Domino's should react faster to have good result and to be more trustworthy to their jurisdiction.

2. Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?


Ans: Domino's should not only response for the online media but also in the usual printed press so that it will be more effective than responsing only the only media the greater the response is the greater the Domino's will precedent for other to follow them in the future.

3. Identify three lessons that other companies could learn from Domino’s experience.

Ans: The three lessons that other companies could learn from Domino's experience are they should more careful, be more reliable and always get the heart of the people.